Let’s face it – the American Diabetes Association is sitting on a goldmine. When more people die of diabetes than cancer, the ADA will be at the height of its power. Right now the ADA is following the American Cancer Society’s buisness plan to actually promote the disease they are supposedly fighting.
As for the market, there were 29.1 million people in the United States living with diabetes in 2012, according to the American Diabetes Association’s website. Nearly 210,000 Americans under the age of 20 are estimated to have been diagnosed with diabetes.
Tour de Cure is the premier cycling fundraising event of the American Diabetes Association and the nation’s largest diabetes cycling event. This event is a unique opportunity for businesses, clubs, friends and families to come together to form teams with the vision of a life free of diabetes and all its burdens