Although starting a cupcake bakery was a "high-risk venture" and the bakery business was in a four-year decline, the Nelsons pursued their dream. Their "sleek, minimalistic" store was designed by an architect from and the logo and packaging were created by a former employee with design help from graphic designers Kevin Hagen and David Irvin. On April 13, 2005,the Nelsons opened Sprinkles' first store on Little in . The first day, the cupcakes sold out in three hours, and 2,000 cupcakes were sold the first week.
THE ARTFUL CUPCAKE: 6:30-10 p.m. Friday, Nov. 7, at the Skyline Lake Room of Ariel International Center, 1163 East 40th, Cleveland. Tickets purchased through Friday, Oct. 24 are $65. (Afterwards, through Nov. 7, the price is $70.) Admission includes a selection of hors d'oeuvres; beer and wine (and a cash bar); free parking in a secure lot; and an extensive raffle (tickets are priced additionally, $5 each or six for $25). Prizes include a five-course tasting for four, with wine pairings, at The Greenhouse Tavern; tickets for the Playhouse Square production of "Pippin," gift cards, seats at a Cleveland Indians game, and more.