Barnes and Noble have been bringing in a number of people from outside the traditional book-selling industry, such as former Zinio executives Doug Carlson and Jeanniey Mullen. The main intention behind these and many other great new hires is to bring in fresh ideas. The previous Nook regime had all been there forever, before Nook even launched. Most of them were not very tech savvy and were basically thrust into new roles. The brand was really solid at first, but somehow lost their way in 2013, as apathy and boardroom politics affected the brand.
Barnes and Noble really shook up their executive group in 2014. The company got a new CEO, former president, Michael Huseby, who replaced William Lynch. Jim Hilt, head of global e-book sales, digital products director Jamie Iannone and VP of digital products Bill Saperstein all departed in early 2014. Towards the end of the year Theresa Horner the VP, Digital Content at Barnes & Noble has left the company and was replaced by Doug Carlson, CMO and EVP of Digital Content.
Barnes and Noble tends to go through phases where they are total in stealth mode about whats happening in the Nook division. The last time they had anything to say was in November when they launched and before that, they really hyped up the two Samsung Galaxy Tab 4 Nook tablets. How are hardware sales doing and how many people are listening to audiobooks? Nobody seems to know, and this is the type of information that appeases shareholders and makes for a good headline. So whats next for Nook? Today, we take a look back at their most notable achievements of 2014 and project what the company will be doing in 2015.