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Black and white picture books for newborns have been around for years - Lazenby always gives them to new parents as a present ("They say, 'Where's the cute teddy bear?'") - but this is the first time anyone has suggested babies might enjoy contemporary art. Although the project has a tongue-in-cheek feel (and is surely designed less for babies than for parents who want to get up to speed on contemporary art), as Stoppard puts it: "If you are going to introduce images to your baby, why not introduce very good ones?" Indeed, if you are going to put pictures up in the nursery, then why not a challenging Opie image instead of a hideous Teletubbies frieze? Perhaps putting a Malevich above the cot is no more pretentious than some faux vintage Babar poster. However, the project has limits, says Stoppard: "Will it encourage an artistic temperament? No. That is going way too far."