The Book Thing’s mission is to “put unwanted books into the hands of those who want them,” according to Wattenberg. It works somewhat like a co-op. Patrons can donate their unwanted books to The Book Thing and/or take as many books as they would like. There are no required trades or donations.
In his new book Do the KIND Thing, Daniel Lubetzky reminds us that doing well and doing good are not mutually exclusive. KIND is a stellar example that a business can be both highly successful, and advance a culture of decency and generosity.