In recent years, generative work made a comeback via the likes of Josh Davis, Eric Natzke and Danny Franzreb, but instead of inordinately expensive, proprietary tools, these designers and illustrators use commonplace products in unique ways. Natzke favours a combination of Adobe software - Flash and Director for programming aspects - while Franzreb is keen on the open-source language and environment Processing, which he says enables him to create versatile interactive artwork that can be printed as high-resolution vector imagery, recorded as video, or used in 3D software.
is an internationally acclaimed studio that specializes in interactive and graphic design. They work with clients from all over the world on engaging and emotional experiences. The studio is lead by Danny Franzreb and Holger Grünwald, who both have many years of experience in the field of design.
Steve Anglin, Dan Appleman, Ewan Buckingham, Gary Cornell, Tony davis, John Franklin, Jason Gilmore, Chris Mills, Steve Rycroft, Dominic Shakeshaft, Jim Sumser, Karen Watterson, Gavin Wray, John Zukowski
Danny Franzreb, Katy Freer, Kurt Krames
477 pages | 1st edition |