The fast food industry is based on the principles of quality food served fast. So speed of service should never be axed in the streamlining process.
In the quick-service world, there is a clear expectation for customers who join the drive-thru or in-store queue: to get quality food fast. While the tough economy forced many restaurants to streamline business, experts warn that quick serves must remain just that—quick.
Despite so much popularity, fast foods and fast food chains have adverse impacts not only on the job and social skills, but on the health and academic performance of students. The researcher of Fast Food Nation, Eric Schlosser, highlights this fact, arguing that this is not only a financial but also a psychological bait. The students are lured towards this early employment opportunity knowing little that the time spent on this no-skill-learning job is wasted. Two other researchers Charles Hirschman and Irina Voloshin highlight their dangerous impacts and consequences regarding hiring and firing of teenager school-goers in the fast food industry. Kelly Brownwell of The Atlantic Times has further supported this argument that another dangerous practice was adopted by Burger King and McDonald's for marketing to the innocent children. It has been found out in a research study conducted by two eminent professors, Professors Purtell Kelly and Gershoff. They found that the students of fifth grades, who ate fast foods as compared to the students of the same age after some other social factors were controlled. Also, the percentage of the students having consumed fast food and showed poor grades was around 11% than those who used organic foods. They are of the view that other social factors such as television watching, video games and playing were controlled to assess the real impacts of the fast foods.