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When your name appears in Forbes magazine, you know you’ve made it – and Randall Lane’s name appears in every issue as the current editor of the magazine. For 96 years Forbes magazine has been the portal to a wealth of information about everything from technology to communications to law. And Randall Lane believes in keeping the traditional brand alive across both print and digital platforms. Recently I had the pleasure of talking with the man who wears his “trademark” hat both inside and outside of his Fifth Avenue office. When you walk into the Forbes building on Fifth Avenue in New York City, a sense of history engulfs you. Paintings, drawings, and portraits of people who once occupied the eminent offices greet you and remind you of the rich, intense heritage of Forbes. I spoke with Randall in the historic library, with floor-to-ceiling shelves lined with row after row of books…ink on paper books. The aura of yesterday intertwined with the energy of tomorrow and integrated into a print and digital discussion that would make even the most pessimistic of pessimist’s rethink their current, singular platform.
On whether he could ever imagine a day without a print product among the Forbes brand: Forbes magazine is fundamental; Lewis DVorkin and Mike Perlis have always been very eloquent about that. Forbes magazine has nearly a 100-year-old tradition.