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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!


[…] There are some things about leadership that we cannot change, no matter how hard we try. They are the immutable laws of leadership, forming the backbone of any successful foray into this honorable vocation. […]

Valuable lessons from Japan’s mobile industry yield six immutable laws for mobile business. Globally Japan’s mobile customers have enjoyed better mobile devices, more content, and the most advanced functionality and services for more than a decade. Now, this book helps cut through the many myths and all of the hype surrounding Japan’s mobile dominance to identify the most important laws that will guide the success of mobile businesses around the world.


The 22 Immutable Laws of Marketing

Immutable laws
Integrity without compromise
Have the patience of a saint for those in need
Zero tolerance for feigned ignorance
That means no dicks allowed either
If you’re going to do, do it right
Teach a man to fish even if you’d rather smash the pole over his head and do it for him.
Watch out for kids animals and motorcycles on the road of life