1. First and foremost in driving store visits is advertising on the store or brand name. While some would argue that this is paying for traffic that natural search was going to get anyway and is a waste of money, there are plenty of . Our own internal data also shows that there is absolutely an. We have a case study that proved that advertising on brand keywords provided a 360% increase in store locator searches and a 430% increase in inventory searches.
3. Landing page design makes a big difference for driving store locator searches. Sometimes websites minimize the very conversion actions they are supposed to be driving. Experimenting with different design options that can give store locator search buttons or interfaces more visibility on the page can incrementally increase performance. This is especially the case for product pages not related to location-specific searches.