Intimamente (2004) showcases Intocable in an "unplugged" setting, performing many of their hits in a low-key fashion. This record netted them their first Grammy Award for Best Mexican/Mexican-American Album. 2005's Diez, their tenth EMI release, was complemented by a second disc that was essentially a tribute album comprised of covers of their songs by cutting-edge Latin alternative artists such as Kinky, Tego Calderón, and Natalia Lafourcade. It too won a Grammy.
The group shifted gears and took a brave step outside their comfort zone with 2006's Crossroads: Cruce de Caminos. It was co-produced by Martinez and Lloyd Maines (father of Dixie Chicks' frontwoman Natalie Maines), and offered country songs as well as some honky tonk-flavored Tex-Mex mixed in with classic norteño tunes. The recording topped the Latin Albums and Mexican Regional Albums charts, and placed at 59 in the Top 200. While 2008's 2C didn't fare quite as well, it nonetheless reached number five at Mexican Regional albums. The band continued to tour and issue compilations. In 2010, Billboard named them Mexican Regional's Group of the Decade. The next date, 2011 (self-released on the Good/Music label after they left EMI), netted no less than six charting singles and a Grammy nomination for Best Norteño album. The first two, "Robarte un Beso" and "Prometí," both hit number one on U.S. regional radio charts. The third, "Arrepientete" was Top Five. Intocable became the first norteño band to play an NFL half-time show at the Dallas Cowboys Stadium. The fourth single from the album, "Llueve," debuted live at 2012's Premio lo Nuestro. There, the group won the three categories they were nominated in. Billboard awarded them a Lifetime Achievement award the same year.
The regional Mexican group, Intocable will be given the award for “El Poder de Ti,” due to their philanthropic work throughout the years. The band’s six members are ambassadors of St. Jude Children’s Research Hospital. They have donated $1 Million dollars for cancer research, have advocated for human rights and immigration rights and recorded a song with singer Ricardo Arjona to bring attention to the amount of Mexicans crossing the border. Seems like they very much deserve the recognition.