On MTV’s end, it will also be promoting the Marc Jacobs brand by extending the collaboration into the VMAs this Sunday. Before the awards show, celebrities will be able to take photographs in a sponsored Instagram booth, titled #IWANTMYMJTV, on the red carpet to bring awareness to the brand through social media posts.
Although Esau sold Jacob his own birthright, which was his blessing, for "red pottage", Esau still hated Jacob for receiving his blessing that their father Isaac unknowingly had given to him. He vowed to kill Jacob as soon as Isaac died. When Rebecca heard about his murderous intentions, she ordered Jacob to travel to her brother 's house in Haran, until Esau's anger subsided. She convinced Isaac to send Jacob away by telling him that she despaired of his marrying a local girl from the idol-worshipping families of (as Esau had done). After Isaac sent Jacob away to find a wife, Esau realized his own Canaanite wives were evil in his father's eyes and so he took a daughter of Isaac's half-brother, , as another wife.