The company started back in 1926 when Les Kelley, an astute car dealer in Los Angeles, began creating a list of used vehicles and the amount of money he was willing to pay for them. Soon, other auto dealers and banks trusted his judgment so much as an accurate reflection of current values that they started to request the list for their own use. Kelley recognized that he had a unique business opportunity, and thus the Kelley Blue Book Official Guide® was born. He named the publication Blue Book after the Social Register, because it meant that one would find valuable information inside.
One Kelley Blue Book Official RV Guide covers Motor Homes, Truck Campers and Van Conversions. The other Kelly Guide covers Travel Trailers, Fifth