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He has written five books. His newest book, Marketing Outrageously Redux, How To Increase Your Revenues By Staggering Amounts, was released in February, 2011. It is a sequel to Marketing Outrageously which became a Wall Street Journal best-seller. Ice to the Eskimos, a general marketing book based on his sports marketing strategies, was published by HarperCollins in June, 1997. The book is a lively blueprint on how to take any product that isn’t the best in its field and jump-start sales and profits. It became a top seller in Japan. Success Is Just One Wish Away—a motivational book on how anybody can develop a passion for their job and life—was published by DelStar Books in June, 1999. Jon’s fiction book, Red Chaser, was published in December, 2009.