The Richard Branson autobiography was very entertaining. It's an exciting glimpse into the life of an entrepreneur, giving the reader an idea of how one man can become so excited about building new businesses. The Virgin founder is a marketing whiz that knows how to get plenty of free publicity. He shares how he mixes his mad passion for hot air ballooning and adventuring with the promotion of his Virgin brand.
(Quotes below taken from the book "Losing my Virginity" :: Richard Branson Autobiography)+ A business has to be involving, it has to be fun, and it has to exercise your creative instincts.