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Shopping for an Heir

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As we gear up for yet another school year, parents and kids are shopping for books, backpacks, uniforms, and gadgets. Back-to-school is the second largest shopping season of the year with sales expected to total $828.81 billion in 2016, up 2.6 percent year-over-year, according to . Previously, this meant heading to a shopping mall. However, the digital age has changed the way we shop, and the adoption of mobile has introduced new ways to research, compare, and buy. It's important that advertisers reach these mobile shoppers to encourage mobile purchases or drive them in-store.

I was hired by ASC (Auxillary Services Corporation) at SUNY Cortland to make a video about the advantages of shopping for textbooks at the The College Store. This is my take on the project.


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