Don: "She won't get married, because she's never been in love. I think I used that to sell nylons."
Rachel: "For a lot of people, love isn't just a slogan."
Don: "You mean love, you mean the big lightning bolt to the heart, where you can't eat, you can't work - you just run off and get married and make babies. The reason you haven't felt it is because it doesn't exist. What you call love, was invented by guys like me, to sell nylons."
Rachel: "Is that right?"
'Don: "I'm sure about it. You're born alone and you die alone, and this world just drops a bunch of rules on top of you, to make you forget those facts - but I never forget. I'm living like there's no tomorrow; because there isn't one."
Rachel: "I don't think I realized until this moment that it must be hard, being a man too."
- Don enlightens Rachel, in Smoke Gets In Your Eyes.
A year later and I wanted my covers to appear more similar, like a ‘brand’. I therefore redesigned Why Do Fools Fall in Loveand Smoke Gets in Your Eyes to match A Girl’s Best Friend.
Creator conceived the script for "Smoke Gets in Your Eyes" in 2000, while he was working as a writer for the sitcom . The first draft of the episode was written as a and was titled . Two years later, Weiner sent the script to , the creator of , although Weiner's agents insisted that he not proceed with his plans. Chase later recruited him upon first glance. "It was what you’re always hoping to see," he recalled. "It was lively and it had something new to say. Here was someone who had written a story about advertising in the 1960s, and was looking at recent American history through that prism." Weiner set the pilot script aside for the next seven years to focus on . Neither HBO nor expressed interest in the project until the commencement of final season. During that time, began looking into the television market for new programming. "The network was looking for distinction in launching its first original series," according to AMC Networks president Ed Carroll, "and we took a bet that quality would win out over formulaic mass appeal."