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Split-Second Persuasion: The Ancient Art and New Science of Changing Minds

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Reviews

5 Ways to Change Someone's Mind | Psychology Today

In Kevin Dutton's Split Second Persuasion: The Ancient Art and New Science of Changing Minds, we get a heaping helping of sociological and psychological research, a few pertinent illustrations to contemplate, some tempting tests with which to gauge our own talents, a rather lengthly detour into the dark arts of the psychopath and finally, a peek at the next wave of brain research. With experiments in the area of neuroplasticity and the neurological roots of morality on the horizon, and with the hope that conscious evolution is something humanity can really, eventually, do, Dutton leaves the reader a little bit better informed--as well as armed with a spicy mnemonic to assist in persuading others to do his/her bidding.