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We Are Market Basket: The Story of the Unlikely Grassroots Movement That Saved a Beloved Business

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We Are Market Basket: The Story of the Unlikely Grassroots Movement That Saved a Beloved Business
Daniel Korshun and Grant Welker
AMACOM (2015)

Briefly, on June 23, 2014, Arthur T. Demoulas was fired by the board of Market Basket (MB) after 40 years at the family-owned company, the last six as its CEO. Within days, there were rallies in the parking lot at MB’s headquarters as part-time clerks, truck drivers, administrative staff members, store directors, and senior managers as well as local suppliers and even customers protested, chanting “We Are Market Basket!”

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"We Are Market Basket: The Story of the Unlikely Grassroots Movement That Saved a Beloved Business" details the epic battle between two brothers who inherited a grocery business that transformed into an unprecedented grassroots movement that shook the entire New England community.