We Are Market Basket: The Story of the Unlikely Grassroots Movement That Saved a Beloved Business
Daniel Korshun and Grant Welker
Briefly, on June 23, 2014, Arthur T. Demoulas was fired by the board of Market Basket (MB) after 40 years at the family-owned company, the last six as its CEO. Within days, there were rallies in the parking lot at MB’s headquarters as part-time clerks, truck drivers, administrative staff members, store directors, and senior managers as well as local suppliers and even customers protested, chanting “We Are Market Basket!”
"We Are Market Basket: The Story of the Unlikely Grassroots Movement That Saved a Beloved Business" details the epic battle between two brothers who inherited a grocery business that transformed into an unprecedented grassroots movement that shook the entire New England community.