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On Writing Well: The Classic Guide to Writing Nonfiction

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Well Written Objective: “At lunch time, Joshua will use three complete sentences to speak to classmates.” Or: “During class, Joshua will answer three questions daily using complete sentences.” This would be feasible and reasonable to collect data on.

Well Written Objective: “On her weekly spelling test, Susan will correctly spell 8 out of 10 words.” For this objective, it would be possible to document progress by keeping a portfolio of her work.

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You don't need to spend a fortune on research and marketing campaigns. Clear, well written communications will lift all aspects of your operation. Profit, Response Rates, Productivity, to name a few.