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Rational Choice in an Uncertain World: The Psychology of Judgment and Decision Making

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“The world of choice is where all possibilities become a place you can create from. When you choose, you open the door to possibilities. When you choose possibility, you open the door to greater. To more. To something that can deliver for you in ways you never thought or received before.” – Gary Douglas

While our world of choice is one that is seen as desired and favorable, we may not realize how the simple presence of so many choices impedes our ability to choose or results in poor choices as a result of making so many.


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