Mercedes Gonzalez is Director of Global Purchasing Companies, a full service buying office that plans and implements retail strategies. She is an expert with experience in every facet of the garment industry. Mercedes consults, teaches workshops, and write for trade magazines. Her company, Global Purchasing, works with new designers, manufacturers and retailers to help them to succeed in today's market.
I write for many trade magazines, but I put a twist on the approach by ghostwriting the articles. My specialty is insurance and healthcare magazines. Trade publications are always looking for articles from industry leaders. So instead of getting paid by the magazine, I am paid by the person I am ghostwriting for-e.g., brokerage firms, healthcare providers. etc. The article has their name in the byline. It’s great PR for my client and helps establish their firm as a thought leader.
A third advantage is the reputation you develop when you write for trade magazines within that industry. As your reputation builds, you often experience unexpected opportunities, such as referrals and writing assignments from other editors.