However, if all of Zoella’s fans voted, she must surely have a chance of winning. The beauty blogger who found fame primarily on Youtube has a Twitter following of 4.4 million, an Instagram following of 7.5 million and 10 million subscribers on Youtube. If that wasn’t proof of her influence enough, her 2014 book Girl Online was the fastest selling debut book of all time. Yep, ALL time. Madness.
If Zoella takes home the prize she will follow in the footsteps of A-listers such as Taylor Swift, Rihanna and Emma Stone who have all previously been awarded ‘What Is Sexy’ gongs by the brand. This award is a pretty big deal.
For secondary schools, the most read title was Kinney’s ninth Wimpy Kid book, while Zoella’s book Girl Online was the most popular. Focused on a teenage blogger and her relationship with a rock star, Girl Online sold 78,109 copies in its first week, the highest first-week sales since Nielsen BookScan began collecting data in 1998.